De Smedt Cocooning
Content Creation
SEA
Social Media Management
Web Design
"FLEXIBLE & FOCUSED"
We got to know Clonetix and they made a strong impression. They worked out a social media campaign completely customized for us: personal, thoughtful and apt.
The cooperation with Clonetix is smooth, flexible and in a friendly atmosphere. Chloé is focused and thinks ahead.
A top lady to work with!
- De Smedt Cocooning
01. Challenge
The DSC team wanted to strengthen its online visibility and authority in the interior design and renovation industry with inspiring content, targeted advertising and a user-friendly website. Essential to this was maintaining the brand's artisanal roots and high-quality appeal.
02. Solution
Social media management
Our team developed a content calendar with themes to match the seasons and home trends. Each post, on LinkedIn, Facebook and Instagram, combines atmospheric images with short, appealing captions to reinforce De Smedt Cocooning's brand personality and inspire followers.
SEA
For the Google Ads campaigns, we bet on targeted keywords such as "interior design" or "bathroom renovation." By organizing ad groups by product categories and conducting regular A/B tests, we achieved an increase in conversions and a reduction in cost per click.
Copywriting (blogs)
In the SEO-optimized blog section, we wrote exclusive articles on interior design trends, renovations and updates. Each blog is built to attract relevant traffic and underline the expertise of De Smedt Cocooning. This also grows the organic findability and authority of the website.
Website (in collaboration with Loerie)
Together with our partner Loerie, we built a new website that showcases the rich materials and soft colors of the interior collections. The intuitive navigation and optimized product pages ensure that visitors quickly find what they are looking for.
Photo marketing
We coordinated a professional photo shoot that focused on both the products and the experience of the interior collections. We delivered the selected images for use on the website, in social posts and in SEA campaigns, ensuring visual consistency across all channels.
03. Result
Thanks to this integrated approach, the average session duration on the website increased by 45% and the conversion rate through the SEA campaigns increased by 35%.
On social media, the number of followers doubled within three months. At the same time, reach grew by 84% and interaction increased by 60%. Instagram in particular was responsible for most of that growth, but LinkedIn and Facebook also contributed to rising visibility and engagement.
The SEO blogs achieved a 25% organic traffic increase, and the professional photo shoot delivered a consistent, high-quality look that reinforced the brand experience.
