JustLawyers
Copywriting
Email marketing
SEA
Social Media Advertising
Social media management
01. Challenge
At launch, JustLawyers needed a consistent and professional online presence that convinces and activates candidates and law firms alike. The social media channels needed to be recognizable from day one, the advertising campaigns needed to generate leads, and the homepage needed to communicate the unique proposition crystal clear.
02. Solution
Social media management
For the launch, we developed a set of social media templates, fully optimized for META (Facebook & Instagram) and LinkedIn In it, the JustLawyers brand and the promise of anonymous, direct matches is visually central. At the same time, we took over social media management and handled content planning, post creation and community interaction. Thus, we created real momentum from day one.
Social media ads & SEA
For the launch, we ran targeted ads on LinkedIn and META with different A/B variations of text and images to determine the best conversion rate. Our SEA campaigns were targeted from the start with relevant keywords and ad groups, so JustLawyers was immediately findable.
Copywriting
At the same time, the platform's homepage was completely rewritten with an emphasis on a strong call-to-action and key USPs.
Email Marketing
We also built strategic email campaigns to keep both candidates and offices engaged. With personalized, relevant content, we built trust and encouraged repeat interactions and conversions.
03. Result
Thanks to our launch program, social engagement increased 80% in the first month and the number of followers grew 50%. The LinkedIn and META ads achieved an average click-through rate of 3.5% and generated a five-fold increase in initial sign-ups.
The SEA campaign generated 70% more website traffic, and the revamped homepage set off a 30% conversion increase.
JustLawyers got off to a flying start from its launch and is now confirming its position as the platform for lawyers and law students.
