Summer is finally in full swing. The perfect time for you as a business owner to refresh your social media content and let it shine with the sun. Do you have a small business just taking its first steps into the online world? Or are you already a more established business and want to attract new customers? Fun summer content will get you noticed and increase engagement with your followers. In this blog, we share insights, tips and inspiring examples on what types of content and copy are best to use.
Go for the summer atmosphere in pictures and words
Summer is all about lightness and cheerfulness. With that comes colorful visuals such as images of beaches, ice creams or sunglasses. Combine them with fresh copy that capitalizes on the summer mood, such as "Escape the heat with these refreshing offers!" or "Celebrate summer in style!".
Organize summer win events
A summer win contest is the perfect way to encourage interaction with your followers. Consider a contest where participants share their favorite summer memory or post photos of their summer adventures. As an example, if you released a book, challenge your readers to post photos of your book at their vacation destination and ask them to tag you in the post. Be sure to repost these photos on your account. And reward the cutest photo with a cool summer gadget.
Share summer tips and inspiration
Help your followers make the most of their summer and share helpful tips and inspiration. Think of list articles like "The best beach destinations nearby," "The cutest summer bars" or "Summer recipes for a delicious mocktail." Anything that is valuable and relevant to your target audience and of course has a link to your own services and products, which you subtly incorporate here.
Repost your followers' content
Share, repost and respond to the content your followers create. Ask them to post photos, videos or stories on their social media of a summer experience with your product or service.
For example: a post featuring the summer dress from your store, a story of the first bike ride on the new bike from your bike shop, a photo of the barbecue party for which you supplied salads from your catering company,...
This content increases engagement with your followers. And a nice side effect: your customers' testimonials are the best advertisement for your company. They authentically prove your added value!
Give exclusive summer discounts
With summer discounts and offers, attract customers and boost your sales. Use eye-catching visuals. Limit the validity period of the discount. That way your customers feel that this is a unique opportunity now. Use copy such as "Score 20% off the summer collection now" or "Complete your summer with these special offers."
In conclusion
"Summertime ... and the livin' is easy ...", sang Ella Fitzgerald years ago. That's the vibe you want to create now, these months, even on your social media. Summery visuals, refreshing copy, fun win promotions, light-hearted list articles, exclusive discounts,... As you could read, they all contribute to that unique summer atmosphere. Engage your target audience, provide interaction and take into account the feedback of your followers. That way, you'll keep growing in your summer content strategy and make your social media shine as hard as the sun.
